Our remix contest on ccMixter is running wild. Listen to Disfunction_ALs electro-techno Kalte Ohren remix. Meet the darkness.
Our remix contest on ccMixter is in full bloom. Listen to Scombers (AUS) remix Black to the Night. Meet the kangaroos.
My calendar says Sunday 13. January 2002 the project starfrosch was born. That’s 17 years ago. 17 years full of joy (and some fucks) with an enthousiastic community.
starfrosch startet when illegal Napster dominated the music industry and offered as one of the first platforms legal open music. starfrosch was leading with its own Open Music releases. starfrosch was a speaker when Creative Commons Switzerland launched and run Switzerlands first podcast.
It’s a pleasure to be on this ride with this vibrating community. Exploring the new is on my agenda ever since and not the business model.
Music, tech and communication are my main pleasures. For your birthday gift I teamed up with the overly talented muscician, producer, studio owner and sound engineer Jerry Spoon to create a track for you. Here it is. Enjoy Kalte Ohren and give a warm applause. It’s open and free.
We are almost ready to release a new track and wanted people to get it heard. To promote it, I dived into the world of a microinfluencer. I did a search for cool techno dancers and stumbled across a great shuffle dancer and asked her for a hat tip to dance to a snippet of our new song. 24 hours later, she posted the indeed cool video on her Insta with a snippet of our upcoming track “Kalte Ohren” I’m currently producing with Jerry Spoon and our pianist Chrigu.
View this post on Instagram
R E D❤️ This is one of the two Christmas special videos! And thanks for the nice song @starfroschofficialand @jerry_spoon ! – 📹: @_simonestracuzzi_ – 🎶: Kalte Ohren – @jerry_spoon – – @shufflestyles @shuffle.dance @frenchshuffle @cuttingshapesnetwork @_bestshuffle @universeshuffle
12 hours later the shuffle dance studio promoter picked up the vid and shared it too.
I also postet it to Twitter, Insta and Facebook on my own account.
What was the impact within 48 hours?
Shuffle dancers Insta: 4’000 plays, 800 likes
Shuffle dance studios Insta repost: 17’000 plays, 2600 likes
My Insta: 120 plays, 50 likes
My Twitter: 58 plays, 6 likes
My YouTube: 18 plays, 2 likes
I like the idea, I like the vid. I like the track.
Conclusion: Your track can be excellent, but without the right promotion, nobody will ever notice it. Did it influence? No. Not really, the people just watched, liked and commented. No new followers at all. It’s just some entertainment in a fast and long stream of hyperactive, low attention, quick kick addicted Insta users. Who profits? Insta and its greed to monetize content. It’s just content. I feel sorry.