About Influencers: It’s just content

kusBlog, Electronic, Video

We are almost ready to release a new track and wanted people to get it heard. To promote it, I dived into the world of a microinfluencer. I did a search for cool techno dancers and stumbled across a great shuffle dancer and asked her for a hat tip to dance to a snippet of our new song. 24 hours later, she posted the indeed cool video on her Insta with a snippet of our upcoming track “Kalte Ohren” I’m currently producing with Jerry Spoon and our pianist Chrigu.

12 hours later the shuffle dance studio promoter picked up the vid and shared it too.

I also postet it to Twitter, Insta and Facebook on my own account.

What was the impact within 48 hours?

Shuffle dancers Insta: 4’000 plays, 800 likes
Shuffle dance studios Insta repost: 17’000 plays, 2600 likes
My Insta: 120 plays, 50 likes
My Twitter: 58 plays, 6 likes
My YouTube: 18 plays, 2 likes

I like the idea, I like the vid. I like the track.

Conclusion: Your track can be excellent, but without the right promotion, nobody will ever notice it. Did it influence? No. Not really, the people just watched, liked and commented. No new followers at all. It’s just some entertainment in a fast and long stream of hyperactive, low attention, quick kick addicted Insta users. Who profits? Insta and its greed to monetize content. It’s just content. I feel sorry.

Last-minute christmas gifts

kusFree MP3 Download

Anyone for a last-minute christmas gift? Our shop has now 15% off for 14 days. Caps, hoodies, mugs or Samsung cases in different colors an sizes. Redeem you code today.

Head over to the international U.S. shop or buy it in Europe. Thanks for your support.

Name Your Price

kusBlog, by, by-sa, Creative Commons, Free MP3 Download

Does Open Music have a value? It’s free, so sure it comes with several freedoms like Share, Remix, Monetize. Are listeners willing to pay for it even when it’s free? I wanted to know that and implemented a buy feature for every track you download. I wanted this like in a real life shop. You get the product, then you pay or just take it. You choose. I like the “Name Your Price” approach from Bandcamp. You choose how much to pay, even when it’s zero. Name Zero, you get it for zero dollars. You choose.

How does that work? You click the download button, the download starts and the “Say Thanks” modal with terms about crediting and a PayPal checkout button appears. You can choose from Minimal 0$, Standard 1$ or Generous 2$ or you just can ignore it. I’m looking forward how this develops.

You may ask: Is it allowed to sell Open Music? Yes it is. The CC-BY and CC-BY-SA licenses not only allows sharing, and remixing, it also allows commercial usage including distribution. That’s what I do.

I now support artists for almost 17 years. This means at least one to two hours of work a day. As starfrosch grows, the costs also grow. I like to work, but I don’t like to work and pay for it, that’s why I’m trying to find fair possibilities for listeners to support me and my work for Open Music.

hotlist.txt Specification

kusFree MP3 Download

To have a very simple interface for the starfrosch radios, we created a very simple specification to exchange Open Music. hotlist.txt is there to share your hottest mp3 machine readable in public, for our radios, but not limited to.

Create a text file called hotlist.txt on the root of your domain with URLs to public mp3s. You can see a working example here https://blocsonic.com/hotlist.txt.

That’s all. To download the files to your local hard disk simply run:

wget -nc -i https://blocsonic.com/hotlist.txt
wget -nc -i https://cctrax.com/playlists/hotlist.txt
wget -nc -U "Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:63.0) Gecko/20100101 Firefox/63.0" -i https://www.auboutdufil.com/hotlist.txt

Once you’ve created your hotlist.txt let us know.