About Influencers: It’s just content

kusBlog, Electronic, Video

We are almost ready to release a new track and wanted people to get it heard. To promote it, I dived into the world of a microinfluencer. I did a search for cool techno dancers and stumbled across a great shuffle dancer and asked her for a hat tip to dance to a snippet of our new song. 24 hours later, she posted the indeed cool video on her Insta with a snippet of our upcoming track “Kalte Ohren” I’m currently producing with Jerry Spoon and our pianist Chrigu.

12 hours later the shuffle dance studio promoter picked up the vid and shared it too.

I also postet it to Twitter, Insta and Facebook on my own account.

What was the impact within 48 hours?

Shuffle dancers Insta: 4’000 plays, 800 likes
Shuffle dance studios Insta repost: 17’000 plays, 2600 likes
My Insta: 120 plays, 50 likes
My Twitter: 58 plays, 6 likes
My YouTube: 18 plays, 2 likes

I like the idea, I like the vid. I like the track.

Conclusion: Your track can be excellent, but without the right promotion, nobody will ever notice it. Did it influence? No. Not really, the people just watched, liked and commented. No new followers at all. It’s just some entertainment in a fast and long stream of hyperactive, low attention, quick kick addicted Insta users. Who profits? Insta and its greed to monetize content. It’s just content. I feel sorry.

Vintage Computer Festival Zurich with Bruno Spörri and Tim & Kid Schurke

kusBlog, Electronic

The Vintage Computer Festival 2018 Zurich with computers from the last century is just around the corner. Parents tell their children what devices their grandparents did not buy. The 2-day exhibition will be accompanied by worskhops, talks and a live evening program. The exhibition is suitable for visitors of all ages.

Have a look at this YouTube video from the 2017 Festival.

Tim & Kid Schurke especially created a track for this festival with synth legend Bruno Spörri. You know Bruno Spörri, because Jay-Z has sampled him without asking and crediting, lost at court and now pays some of his revenue to Bruno.

The track was made by Tim for the Live Synthesizer Night. In an interview with Mario Purkathofer, Bruno Spoerri explains his career and first experiences with synthesizers. Tim remixes the interview and adds an acoustic track. Both, Tim and Bruno are playing live on Saturday, November 24th in the clubroom of the Rote Fabrik.

Bruno Spörri will play live Saturday, 24.11.18 on his SE/30-Mac (1990) and Macbook G3 (2000) with software m and music mouse.

Tim & Kid Schurke will perform live 22:30. You also know these guys because they delivered two soundtracks to the film Ghost in the Shell. They get 0.00002 CHF for every second played in the film. You can hear their songs for 16 seconds in the film.

starfrosch Radio One, Two, Three

kusCreative Commons, Drum'n'Bass, Dub, Electronic, Folk, Free MP3 Download, Hip-Hop, News, Pop, Rock, Techno, Trip-Hop

starfrosch launched starfrosch Radio 1, Radio 2 and 3. 1 is eclectic, 2 electronic and 3 urban stuff.

Head over to starfrosch Radio.

Free the music – Vol. 6 – Synthwave II

kusby, Creative Commons, Electronic, Electronica, Free MP3 Download, News, Vocal

You shared the love for synthwave, retrowave, outrun and futuresynth on Free the music Vol. 1. That’s why we decided to release some more extraordinary and kitschy sounds all licensed under CC-BY for your listening pleasure. Free the music – Vol. 6 – Synthwave II is free for personal and commercial reuse on Games, Videos, Podcasts and YouTube.

Head over to BandCamp and pay what you want. We appreciate every donation. It’s free.

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