About Influencers: It’s just content

kusBlog, Electronic, Video

We are almost ready to release a new track and wanted people to get it heard. To promote it, I dived into the world of a microinfluencer. I did a search for cool techno dancers and stumbled across a great shuffle dancer and asked her for a hat tip to dance to a snippet of our new song. 24 hours later, she posted the indeed cool video on her Insta with a snippet of our upcoming track “Kalte Ohren” I’m currently producing with Jerry Spoon and our pianist Chrigu.

12 hours later the shuffle dance studio promoter picked up the vid and shared it too.

I also postet it to Twitter, Insta and Facebook on my own account.

What was the impact within 48 hours?

Shuffle dancers Insta: 4’000 plays, 800 likes
Shuffle dance studios Insta repost: 17’000 plays, 2600 likes
My Insta: 120 plays, 50 likes
My Twitter: 58 plays, 6 likes
My YouTube: 18 plays, 2 likes

I like the idea, I like the vid. I like the track.

Conclusion: Your track can be excellent, but without the right promotion, nobody will ever notice it. Did it influence? No. Not really, the people just watched, liked and commented. No new followers at all. It’s just some entertainment in a fast and long stream of hyperactive, low attention, quick kick addicted Insta users. Who profits? Insta and its greed to monetize content. It’s just content. I feel sorry.